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Taxpayers Federation invites public to help pick Ontario’s new logo for less than $89,000

April 08, 2019
Taxpayers Federation invites public to help pick Ontario’s new logo for less than $89,000

TORONTO, ON: The Canadian Taxpayers Federation is releasing a poll to let the public vote on a new logo for the provincial government that will cost $10 instead of the estimated $89,000 that the government is planning on spending on a logo redesign.

Voting in the CTF poll is now open.

“Governments love to engage in expensive branding exercises that frankly, the public doesn’t care about. Yes, Premier Ford is right that the current logo looks like three men in a hot tub. But I don’t think anyone noticed that until the Premier pointed it out. Obviously, we can’t unsee that now. But we can get a new logo for less than $89,000,” said CTF Ontario Director, Christine Van Geyn.

The CTF commissioned a number of logos from the freelance website “Fiverr” for less than $10 each, and the logos were designed over a period of 24 to 48 hours.

“In our poll we’ve given people ten options for a new logo, which all cost less than $10. Eight of them are trillium logos, one of them is the old pre-2006 logo, and one of them is three guys in a hot tub. Who knows, maybe democracy will reveal that really is the symbol for Ontario,” continued Van Geyn.

The $89,000 logo redesign is less than half of what the previous Liberal government paid for the current logo, which cost taxpayers $219,000. It is also significantly less than the $650,000 that the LCBO was paying for the logo and branding of the defunct Ontario Cannabis Store.

“The government is spending a lot less than the previous government on this rebrand, but with a huge deficit, branding really shouldn’t be a spending priority of the government. Yes, they’re spending less than the last guys, but respect for taxpayers should always be top of mind. That’s why we commissioned $10 logos and started this poll – to show that even if the new government is spending less, it’s still too much,” concluded Van Geyn.

The poll is available HERE and is open until Monday April 15.

 

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